The Internet is a powerful medium for marketing any business to an estimated billion users who go online everyday.
It presents lucrative opportunities for Internet consultants who specialize in some or all of the aspects of Internet marketing. Consulting is a broad business that covers various aspects of the Internet.
A skill in any of these areas can be developed into a service which you may provide to small businesses and other clients:
online order forms or systems
web and social media
building intranets or internal networks for businesses
search engine optimization
Most startup consultants fail within 2 or 3 years because they lack a business plan or any clear direction on where they want to take their business.
Many make the mistake of thinking that Internet consulting does not require planning simply because it often starts as a home-based business. A how internet changed education business plan describes what a business does, how it will be done, who has to do it, where it will be done, why it’s being done, and when it has to be completed.
You don’t need to prepare an MBA-style business plan to get started. All you need is a 1-page plan with basic details and action points such as the following:
Mission statement (which is what your consulting company does)
Products and services
Sales and marketing details
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